Bangladesh Research Institute for Development (BRID)

Home Post Market survey of promotion of Agricultural Commercialization and Enterprise (PACE) Project

Post Market survey of promotion of Agricultural Commercialization and Enterprise (PACE) Project

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The ‘Market Development of Processed Consumables Products’ project is being carried out by ESDO in Thakurgaon Sadar Upazila with the assistance of PKSF. The major objective of the sub-project is to improve people’s quality of life through the production and sale of processed consumer goods (by increasing business profitability, creating wage and self-employment labor, and ensuring food security). However, the food processing sector, one of Bangladesh’s biggest and most promising economic sectors, has the potential to considerably boost value and employment. Businesses that process food make up 2% of the DDP, or gross domestic product. Rural farmers in Bangladesh are unable to offer competitive pricing for their wares. There is less of a market for those agricultural crops because Bangladesh produces more of them than other countries while simultaneously producing the same sorts of crops, which lowers the prices for farmers who grow them and occasionally prohibits them from selling their harvests. Thakurgaon Sadar Upazila adopted a value chain sub-project titled “Processed Consumer Goods Market Development” with the goal of producing processed goods from agricultural products generated during the season in order to address this issue. Due to the sub-project’s realization, Thakurgaon is now referred to as the Sadar Food Processing Cluster on a national level. However, the main objective of the market survey is to explore the concurrent situation of the markets of eco-foods in terms of customer demand, factory owners, farmers, lineman, shopkeepers, and wholesalers in the study area.