Bangladesh Research Institute for Development (BRID)

Home Market survey under the promotion for the Eco-friendly construction materials in coastal regions project

Market survey under the promotion for the Eco-friendly construction materials in coastal regions project

by Admin

Executive Summary

Analysis of Customer survey

  • More than four fifths of the respondents were familiar with eco-friendly products while small but a significant number of the respondents (16.7%) do not have any idea about eco-friendly products and CODEC through its Facebook page and YouTube channel are playing an important role for letting people know about eco-friendly products among the respondents.
  • Majority of the respondents (85.8%) stated that they do consider eco-friendly products first while buying products while 14.2% are indifferent to it.
  • 8% respondents want a better environment for living and surprisingly 14.2% respondent stated negatively.
  • 2% opined that they would not buy eco-friendly products from the company who sells eco-friendly products while 85.8% respondent stated that they would prefer to buy eco-friendly products who sell these.
  • Majority of the survey participants claimed that it is product’s quality which they consider first to buy that product and unsurprisingly, 8.5% of the respondent stated that it’s product’s price which they consider firstly while buying the product.
  • The largest portion of the respondent (44.2%) find it very expensive while the second largest portion find it expensive of using brick in construction.
  • More than half of the respondents (65%) buy bricks from brick yards while almost one fourth of the respondent (23.3%) buys from retailers. A small but significant number of the respondents (6.7%) buy bricks from local entrepreneur while 3.3% survey participants buy directly from the producer.
  • More or less 97.5% of the respondents have ideas about eco-friendly construction materials which vary in cases of hollow block, solid block, eco-brick, pavement tiles and others respectively.
  • 5% opined that they will use environment friendly building materials while only 2.5% respondents stated negatively as they believe these eco-friendly building materials are not sustainable.
  • More than fifty percent of the respondents firmly believe that eco-friendly construction materials are sustainability, cost-effectiveness, modern design, and environment friendly while the rest are very in their opinion.
  • Majority of the respondent suggested raising public awareness through awareness rising campaign and opined promoting through poster and signboard to promote eco-friendly products while the rest recommend making and leaflets distribution, ensuring quality, convincing buyer, Masson, government intervention etc. for promoting these products.

 Analysis of Whole seller

  • Majority respondents are selling brunt bricks and a little portion is selling both brunt and EFCM.
  • Fourth fifths of respondents buy brunt bricks while one fifth of them buy both brunt and hollow block.
  • Majority (70%) of the respondents reported that they know about EFCM product like Hollow block, Solid block while the rest do not know about EFCM products at all.
  • More than half of the survey participants claimed sell decreasing compared to previous year while a little portion stated the sell as same.
  • 30% respondents sold 40000 pieces bricks last year while 10% claimed of selling approximate 9000000 pieces of bricks and some claimed of selling approximate 27000 pieces of bricks.
  • Almost one third of the respondents selling 10000 pieces bricks monthly while 20% claimed 30000 and 50000 respectively and similar number of the respondent (10%) sale 40000, 2000000 and 450000 pieces respectively in every month. 
  • More than half of the respondents stated that the customers prefer brunt bricks while 40% opined that the customers prefer red brick which is also made by mud.
  • 50% respondent promotion their business or bricks by arranging well in front of store and 30% respondents promote through the operators and rest 20% promotes through social media.
  • More than three fourth of the respondents believe brunt brick is harmful to the environment while 30% don’t have knowledge about it.
  • 60% respondents not store environment friendly buildings materials because there is no demand of it, 30% claimed of high pricing and 10% not store for low availability.
  • Majority of the respondents (80%) have interest in selling EFCM products while 20% don’t have any interest in selling EFCM products.
  • 60% of the whole seller believes for creating awareness of EFCM bricks quality of the bricks must be ensured while 30% respondents suggested for creating awareness of EFCM bricks among people much promotion is needed and rest 10% respondent believes that there need government interventions. (to be continued)