Bangladesh Research Institute for Development (BRID)

Home Market survey under the Initiative for increasing the production and use of Eco-Friendly Construction Materials (SEP sub project)

Market survey under the Initiative for increasing the production and use of Eco-Friendly Construction Materials (SEP sub project)

by Admin

Executive Summary

Analysis of Customer survey

  • More than four in five of the respondents were familiar with eco-friendly products, while a small but significant portion of the respondents (46.67%) were unaware of them. The ESDO is playing a significant role in educating the public about eco-friendly products among the respondents through its Facebook page and YouTube channel.
  • While the majority of respondents (56.6%) are unconcerned with it, the majority of respondents (44.0%) claimed that they do give eco-friendly products their top consideration when purchasing things.
  • Surprisingly, 30.67% of respondents responded negatively, despite the fact that 69.33% of respondents prefer a better living environment.
  • While 63.33% of respondents said they would rather buy eco-friendly products from the company that sells them, 36.67% of respondents said they would not buy eco-friendly products from the company that sells them.
  • The majority of survey respondents responded that they prioritize product quality when deciding whether or not to purchase a given item. Unsurprisingly, 9.2% of respondents said they prioritize product pricing when making their purchasing decisions.
  • The majority of respondents (44.0%) think it is very expensive, while the second-largest percentage thinks using brick in construction is expensive.
  • Nearly one-fourth of respondents (18.67%) purchase bricks from shops, compared to more than half (72.0%) who purchase them from brickyards. Among the respondents, a modest but considerable percentage (5.33%) purchase bricks from a local business owner, whereas only 2.67% purchase bricks straight from the manufacturer.
  • Almost 97.5% of those surveyed have opinions regarding environmentally friendly building materials, which can be divided into hollow block, solid block, eco-brick, pavement tiles, and other categories.
  • While 43.33% of respondents said they would not use eco-friendly building materials because they thought they were not sustainable, 56.7% of respondents said they would.
  • In the perspective of more than 50% of the respondents, environmentally friendly building materials are durable, economical, modern, and friendly to the environment.
  • The majority of respondents advocated for increasing public awareness of eco-friendly products through leaflet distribution, while the remainder proposed manufacturing and leaflet distribution, assuring quality, persuading customers, mason, government action, etc. for doing so. 

Analysis of Whole seller

  • The majority of responders sell brunt bricks, and a small percentage sell both brunt and EFCM bricks.
  • One fifth of respondents buy both hollow blocks and brunt bricks, while the fourth fifths purchase only brunt bricks.
  • The majority of respondents (60%) said they were familiar with EFCM items like hollow blocks and solid blocks, while the remaining respondents were completely ignorant about EFCM products.
  • More than half of survey respondents reported that sales were about the same as they had been the year before, while a smaller percentage said sales were down.
  • 30% of respondents said they sold 40,000 bricks last year, while 10% said they sold around 300,000 bricks and some said they sold around 27,000.
  • Nearly a third of respondents claimed to sell 10,000 bricks every month, while 20% claimed to sell 50,000, and a comparable percentage of respondents (10%) claimed to sell 30,000, 40,000, and 450000 bricks per month, respectively.
  • In comparison, 30% of respondents believed that customers preferred red brick, which is also formed of mud, to the majority’s assertion that customers prefer brown bricks.
  • 10% of respondents make good preparations in front of the store, 30% of respondents promote Facebook, and 50% of respondents advertise their business through the operator.
  • More over three-quarters of respondents said they thought brick was bad for the environment, while 20% said they didn’t know.
  • Environmentally friendly building materials are not being stored by 70% of respondents because there is no need for them, 20% cited excessive costs, and 10% cited a lack of supply.
  • 60% of respondents don’t have any interest in marketing EFCM products, compared to 40% of respondents who do.
  • In order to raise awareness of EFCM bricks, according to 80% of the overall seller, the quality of the bricks must be guaranteed. Nevertheless, 10% of respondents said that heavy public relations efforts are required, and the other 10% believe that government assistance is necessary. (to be continued)