Bangladesh Research Institute for Development (BRID)

Home Strategic planning for the market development and promotion for the Initiative for Increasing the Production and Use of Eco-Friendly Construction Materials project

Strategic planning for the market development and promotion for the Initiative for Increasing the Production and Use of Eco-Friendly Construction Materials project

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Executive Summary

Sustainable Enterprise Project (SEP) project is jointly financed by Palli Karma-Sahayak Foundation (PKSF) and World Bank. The objective of SEP is to increase the adoption of environmentally sustainable practices by targeted micro-enterprises. SEP has selected 30 lead districts as the project working area to demonstrate the project impact on different sub-sectors. The project prioritizes a selected number of polluting microenterprise business clusters and supports the expansion of innovative economic activities conducive to a more sustainable environment.

ESDO is implementing a subproject of SEP, namely, “Initiative for increasing the production and use of Eco-Friendly Construction Materials” in Chirir Bandar and Dinajpur Sadar Upazila under Dinajpur District and Thakurgaon Sadar, Ranisongkail and Banliadangi under Thakurgaon District of Bangladesh. This 01 year’s April 2022 to May 2023 sub-project will support to achieve global goals of the main SEP project. The sub-project activities will be implemented in the business clusters of the eco-friendly construction subsector to improve the overall business and environment of the microenterprises. The main purpose of this subproject is to ensure environment-friendly materials such as concrete hollow block, eco-bricks, unipaver and pavement tiles in the construction process. Furthermore, this subproject aimed at introducing an environment-protective construction process to the micro-enterprises to reduce environmental pollution. The use of safety equipment during traditional and modern construction processes is the major activity of the Sub-project. ESDO has taken initiative to hire a consultant for market development for the project cycle period to develop a market or business of the eco-friendly construction materials in and outside of the project area.

The market development consultancy services from BRID supported the project team in developing a strategy for implementing the business models for our products and identifying further market opportunities for our solution offering related to eco-friendly construction materials. (to be continued)